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A LETTERMATIC CASE STUDY

By Riley Cran

Typeface designers are toolmakers, and every catalog of type needs a sans serif. We wanted to make one with a lot of utility, inspired heavily by the way that designers have used sans serifs over the last 100 years. Sometimes a typeface can feel like it ‘appears on a shelf’ somewhere, ready to be hammered into shape until it adapts to the intended application. The team at Lettermatic wanted to make a sans serif that felt, out of the box, like it was made for the typesetting needs of a modern designer — for modern outlooks on typesetting that fall into disciplines like brand and product, as well as for disciplines like advertising and editorial layout.

Information

    Released:June 2021Lead Designer:Riley Cran№ of Styles:28Classification:Sans Serif№ of Families:2Contributing Designers:Heather Cran, Dave Bailey, Danelle CheneyCase Study Design:Anna ThomasIllustrations:Rick Murphy

All of these features just add a tiny little bit of legibility, maybe a couple times in a word or a handful of times in a line. This makes some of the things that were hardest to read before just a little bit more legible, and that makes a considerable difference when you're looking at hundreds or thousands of characters on your screen at once. Typesetting code is also an environment where swiftly and correctly identifying a particular glyph is extremely important, probably more important than it is in many other kinds of typesetting. Giving the readers just that much of an extra boost towards discerning the identity of these individual characters lends itself to a rhythm and texture of code that feels a little calmer and easier to follow.

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Google Developers provides a variety of resources, including documentation, tutorials, code samples, and support forums, to help developers build applications that integrate with Google services. Additionally, Google Developers hosts events such as hackathons, developer conferences, and code labs to bring developers together and foster collaboration. When I see a list like this, I begin thinking of how much typesetting is involved in these pursuits, and how a type family might be made to help the talented folks at Google Developers speak to their wonderful community. In addition to these resources and events, they also cultivate and support developer communities around the world.

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This is some text that we are testing on the contentful site for an upcoming case study.

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These Are Fonts

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